An established consumer brand needed to improve their campaign metrics urgently. They realised that their campaign metrics had tanked in Feb 2023, and that urgent action would be needed to optimise their account to reach their email revenue target.

Their website is excellent at converting customers, but their campaign emails were not targeted, so their metrics were suffering, and they found themselves increasingly landing in the spam folder.

Within 30 days, I was able to almost double CTR for campaigns by using a segmentation strategy alone; their campaigns remained unchanged in every other way!

Open Rate remained at 20%, however, by paying close attention to the metrics and conversions, we were able to pivot our strategy here and expect to reach good or excellent by the end of September.